FOODPANDA
OBJECTIVES
To engaged the target audience to use and keep on using Foodpanda as their food delivery service and to stand out from the rest or other competitors
TARGET AUDIENCE
Young Adults and Adults 18-30 years old
Student or working millennials who are busy on a daily basis and even not having the time to go out and buy food, Foodpanda will be the solution to save your time.
If I start using Foodpanda,
Instead of other food delivery service,
I will have more variety and get rewards,
Because of the wide variety and the points I get every time I purchase.
CREATIVE PROCESS JOURNAL
TEASER
POSTER
E-MESSENGER MARKETING
Social Media is the prefect platform for this, as Foodpanda is an online service and has its own mobile application. (ex: Email, online advertisement, Instagram, etc.)
OUTDOOR MARKETING
Using outdoor like at bus stop, mrt stations, and other public places where the target audience are going back home or heading somewhere so that they will remember while being on the way.
